Training locksmiths, then helping them open a business
PITCHING AT THE TEL AVIV NIGHT ON 2 SEPTEMBER 2026
Someone who wants into a skilled trade faces fragmented training, inconsistent apprenticeships and state rules that differ everywhere, and then a second gap between learning the skill and earning the first pound from it. NALA teaches locksmithing online and packages the business setup that follows.
The skilled trades have a training problem and a starting problem, and most providers only address the first. A course teaches the craft, issues a certificate, and stops exactly where the difficulty begins: registering a business, pricing work, getting found by the first customer, and meeting whatever the state requires. The graduate is qualified and still unemployed.
NALA sells both halves on purpose. The online curriculum covers the technical work, and a business package covers what happens after, which is the part a career changer cannot research their way through. The founders are not testing the idea: they ran the same model as a profitable business in Israel for years, and that company owns most of the American one.
These founders pitched at the same startup events. The room is usually the reason people find each other.