ELIYA

Every ad platform claims credit for the same orders, so e-commerce brands set their biggest variable cost on guesswork. ELIYA builds marketing mix models and incrementality tests that show the true return of each channel, run by agentic AI and checked by PhD data scientists, at a fraction of what an agency charges.

Meta reports Meta's impact and Google reports Google's, and cookie loss has broken the attribution models that used to arbitrate between them. The established answer, a marketing mix model, has usually meant an agency engagement and weeks per question, which is why most mid-market brands still split their budget by habit.

ELIYA connects a brand's media, CRM and sales data, builds and refreshes its models, and turns them into specific budget moves that can be simulated in minutes. Nothing is auto-executed: a data scientist reviews each model before a recommendation reaches the client. Beliani Group, a Swiss e-commerce retailer, uses it to allocate spend across 21 European markets.