Zata

Professional services firms set goals quarterly and then discover in month three that nobody moved. Zata sits on the KPIs a team already has and turns them into recommendations and prompts, so the target is something that gets worked on rather than reviewed.

Every firm has KPIs and most have a dashboard showing them, which is why the failure is so recognisable: the numbers were visible the whole time and still nobody did anything. Reporting tells you where you ended up. It is silent on what the person looking at it should do next, and that silence is where the quarter goes.

Zata is built for the execution half. It reads the goals and the KPIs a team already keeps and turns them into specific recommendations, which is a different product from a chart even when the underlying data is identical. Several hundred users on a small team suggests the gap is felt rather than argued.