Xoori

Online clothes shopping runs on ordering two sizes and returning one, which is expensive for the retailer and worst for anyone whose body sits outside the standard grid. Xoori predicts fit from a product link, so the size is decided before the parcel ships.

Sizing is not standard, has never been standard, and every shopper compensates privately by ordering two and sending one back. Retailers price the returns in, which means everyone pays for the guesswork, and the people who pay most are those whose measurements the size chart was never drawn around.

Xoori works from the product link rather than from a retailer integration, which means it can be useful across the whole internet instead of the handful of brands that would sign a deal. That is the harder technical route and the only one that helps the shopper who is looking at whichever site actually stocks their size.