A wearable that measures the sun you actually got
PITCHED AT THE SAN FRANCISCO NIGHT ON 5 AUGUST 2026
Skin advice is generic because nobody measures the input. The90 is a UV-sensing wearable that tracks real exposure and turns it into skin health guidance rather than another number on a dashboard.
Everything about skin health is downstream of exposure, and exposure is the one variable that goes unmeasured. Advice is therefore given in generalities: wear sunscreen, avoid midday, reapply.
The90 puts a sensor on the person so the guidance can be specific to what they actually received. Getting hardware into the market at all is the hard part, and 500 units out is past the stage where it is still a rendering.
These founders pitched at the same startup events. The room is usually the reason people find each other.