MYHSW

Families needing home health support hunt through agencies and word of mouth to find someone they can trust, while independent support workers hunt just as hard for reliable hours. MYHSW is the two-sided marketplace in between: verified workers, direct booking, in Ontario first.

Home health support is arranged through agencies that take a large share and control the relationship, or through personal networks that most families do not have. The worker meets the same market from the other side: skilled, self-employed, and spending unpaid hours finding the next client. Neither party is short of demand or supply, only of a way to find each other.

MYHSW puts verification and booking in one place so the match is direct. The platform's job is trust, which is why verification sits before listing rather than after a complaint, and why the take rate is split between both sides rather than loaded onto the worker. Starting in one province is a deliberate constraint: care work is regulated locally, and a marketplace that ignores that is a directory.