Moodsync

Social platforms reward edited photographs and video, so posting became performing and connection got worse. Moodsync is built on songs instead, which say a lot and cost nothing to share, and it works whichever streaming service you are on.

Music used to be the main way people signalled who they were, on mixtapes, profiles and playlists, and it quietly disappeared from social software when the feed became visual. What replaced it is expensive to produce and rewards the people best at producing it, which is why so many people now read and never post.

Moodsync goes back to the song as the unit. It is honest, it takes a second to share, and it is a better basis for finding someone you would actually get along with than an edited photograph. Staying invite-only during the prototype is a deliberate brake: a network built on authenticity is easiest to ruin by growing it too quickly.