Anika

Most mental wellbeing apps leave a person alone with a screen, which is a strange answer to a problem that is often about isolation. Anika combines guided tools with human connection and real-world support, so the app is a way into company rather than a substitute for it.

The wellbeing category has converged on a lonely design. Someone struggling opens an app, journals, breathes, tracks a mood, and closes it, still alone. For a set of problems where the evidence points squarely at connection, an industry of single-player experiences is a strange place to have ended up.

Anika builds the connective tissue back in: guided tools, but also other people, and routes into real-world support rather than a loop that ends at the home screen. Selling into workplaces alongside individuals follows the same logic, since work is where a lot of isolation is produced and one of the few places where a group can be reached at once.