Mitto Markets

Millions of UK adults keep six figures in cash because the choice is a trading app with nobody to ask or a wealth manager with high fees and minimums. Mitto Markets gives every client a named human stockbroker on WhatsApp, backed by an AI research desk that drafts the answer and a house view across more than 1,000 stocks, as an introducing broker to Interactive Brokers UK.

Wealth still follows the relationship. The firms that win inflows are the ones whose clients can ask a person they trust whether to buy Apple or when the dividend lands, and that person has always been expensive: a traditional broker looks after a few hundred clients and charges accordingly, while the trading apps built the button and left out the human. The people in between, with a six-figure sum sitting in a savings account, say they want help and do not trust an AI alone with the decision.

Mitto Markets keeps the human and scales the desk behind them. A client messages their named broker on WhatsApp; an AI research desk, fed by Bloomberg data and the firm's own valuation framework, drafts the answer from research notes and account data; the broker reviews it and replies. Trades execute through Interactive Brokers UK on an execution-only basis, so dealing costs sit at app levels. Distribution runs through pension administrators, whose SSAS and SIPP schemes arrive with their know-your-customer work already done. Founded in Bath by Tim Sunderland, after thirteen years of having exactly these conversations with private clients.