GuestButler

Every guest question at a holiday park or campsite, from the wifi code to a late checkout, lands on reception staff who have to work across the park's reservation, housekeeping and maintenance systems to answer it. GuestButler answers guests on WhatsApp in their own language, using the park's own information and the guest's booking, offers extras at the right moment, and turns whatever needs a person into a task for the team.

Holiday parks have digitised their systems, but not the work between them. A guest asks where the bakery is, whether they can check out late or why the lodge is cold, and a receptionist has to read the reservation, check the housekeeping schedule, log a maintenance job and reply, dozens of times a day in the season. The questions are repetitive, the systems are disconnected, and the upsell, a bike hire or a breakfast pack, is usually never offered.

GuestButler sits in the channel guests already use. It reads the stay, answers in the guest's language from the park's knowledge base, suggests the right extra at the right moment and writes the booking back into the reservation system, and when a request needs a person it becomes a task for the team rather than a message to be read. The company works with the park management systems the sector already runs, onboards a park in days, and is used by operators from single campsites to multi-park groups, with the owner of Veluwe Vakantieparken quoted on its site on how little the park had to do to go live. Founded in Amsterdam by Matthijs Stekelenburg and Ritchie Doove.