Deal Frame

A B2B sales rep pays for a data tool, a dialer, a sequencer, a signals feed, a call recorder and an AI assistant, none of which talk to each other, and spends most of the day being the integration between them. Deal Frame does the research, list building, signal watching and follow-up in one place, and every morning opens on the accounts that changed, the people worth calling and what to say.

The best reps spend most of their day not selling. They research accounts, build lists, chase buying signals across tabs, take notes and write follow-ups, on a stack of five or six tools bought separately and wired together by hand, and the stack costs more than most of the people who use it earn in commission. The AI sales market's answer has been to replace the rep with an agent that sends more email, which is the one job buyers did not want automated.

Deal Frame takes the opposite view: AI does the groundwork and the person does the selling. Describe the companies you want in a sentence and an agent builds and scores the list, with a human in the loop on the data; every account is researched the moment it is added, with sources; agents keep watch on the conditions under which your ideal customer buys and surface new prospects as they appear; briefs, pitches and follow-ups are written in the rep's own voice from the company's own playbook; calls are recorded, summarised and logged, and the CRM stays the system of record. The rep opens one page in the morning and picks up the phone with a reason to call. The product grew out of Lead Generation Hubs, Gary Gardner's network of sales professionals, grew entirely by referral with no marketing spend, and is built for mid-market B2B teams first. Gardner, a former US Army major with a PhD in leadership who has twice been a VP of Sales, leads a team with Michal Raček as COO, Trey Timbrook as CTO and Jennifer McGlone as chief legal officer.